Rap superstar Kendrick Lamar’s new album, Mr. Morale & The Big Steppers, his first record since 2017’s DAMN, has gone down a storm with UK fans after its release by Polydor on May 13.
The album dropped just days after Kendrick’s surprise single, The Heart Part 5, and became the most-streamed album of the week delivering Kendrick his fourth UK Top 10 album. The rapper also landed three tracks in last week’s chart, namely N95 (6), Die Hard (7) and United in Grief (14).
With full support across radio and DSPs, including takeovers on Apple and Spotify, the critically-acclaimed album received an array of 5* reviews from The Guardian, Evening Standard, The Times, i, The Line Of Best Fit and The Independent with the latter declaring the record "a tender opus from the defining poet of his generation".
Jade Bradshaw, Polydor head of marketing says, “Mr. Morale & The Big Steppers speaks for itself - I couldn’t possibly put into words how amazing this body of work is. It’s a huge privilege for the Polydor team to be involved in this project - not only with an incredibly special and important artist like Kendrick, but also the genius team around him in Dave Free and pgLang. With each listen the album gives more and more - it’s simply brilliant. This has been reflected in the outstanding reviews across press and support from our partners across the media and streaming platforms. Despite Kendrick not being due in the UK til next month for Glasto, it’s felt like his presence has been everywhere over the past week - long may that continue, this album is going to live for a very long time”.
Kendrick has since announced a series of UK shows as part of The Big Steppers Tour including thee nights at The o2.