The most successful hits brand in the world has launched its own TV channel. NOW Music landed on Sky today (channel 278) and hits FreeSat next week (channel 512)
The channel will be aimed at the NOW brand’s famously wide demographic from teens to tweens, families and beyond with daytime programming focussing on current music and evening and weekend shows venturing into the NOW brand’s 30 year old catalogue.
The launch will feature a Top 100 favourite videos from 30 years of NOW!, the results of a poll conducted across Now’s Facebook and Twitter.
On November 22, NOW Music will change emphasis and become NOW! Christmas and feature Christmas hits through the season until December 27 when it will revert back to NOW! Music.
The new channel is a joint venture between NOW! owners Universal Music & Sony Music , and All Around The World TV which already runs successful music channels including Clubland TV, Planet Pop & Channel AKA. Dolphin TV will be the media agency for the channel.
All Around The World TV’s COO Simon Sadler says: “A NOW Music TV channel is such an obvious and exciting idea and when better to go for it than by launching just ahead of the year's biggest NOW album, on the back of the biggest NOW summer album ever. It’s also a great opportunity to utilise one of the most recognisable Christmas brands in the UK."