Bastille are back, bringing with them the announcement of a new album Wild World - the follow up to their 2013, multi-platinum and global selling debut Bad Blood – alongside their biggest tour to date. The band have been tantalising fans with mysterious hints and messages.
Along with their label Virgin EMI, they were the first in the music industry to use Facebook's new BOT technology to set up Wild World Communications, the official voice of the album. WWComms has built up a 30,000 strong base on Facebook messenger and later used the bot technology to release a trailer for the album which was also added across Bastille's socials. That, coupled with the cryptic LP2 teaser released in February, has added to the anticipation of the September release.
The band’s marketing manager Ian Carew says, “This is Virgin EMI’s biggest release of the year to date and the culmination of a huge team effort to deliver a campaign which will include several industry firsts.”
Last week the album artwork was unveiled and the pre-orders were launched, seeing Wild World become the number one pre-order on iTunes. Frontman Dan Smith decided to keep an air of mystery around the record, so none of the track titles have been released or made available with the exception of Good Grief and two instant grat tracks. In an interview with Radio 1’s Clara Amfo, Dan revealed that the new album was produced with Mark Crew, the co-producer of Bad Blood who the band have credited for playing a big part in creating their sound.
The infectious lead single from the album Good Grief has become a new fan favourite, receiving the highest ever first week streams for an alternative act. The track has been doing exceptionally well at radio, being added straight to the A list on Radio 1 and daytime playlists on Capital, Radio X, Absolute, Bauer and Virgin radio.
Bastille will be dropping a new version of the track every week for the next month, with an acoustic version and three remixes to come as Virgin EMI aim to build up the streams of the track.
The band have just announced their Wild Wild World tour, which takes in London’s O2 Arena, as well as playing several festivals this summer. They have already played Parklife and Glastonbury with performances at T In The Park, V Festival and Bestival to come. They are headlining Festival No 6.
The album will be released on September 9.