Eminem has dominated this week’s charts, securing his first UK number one double with his 11th studio album Music To Be Murdered By and single Godzilla.
Last Friday the legendary rapper treated the UK’s early risers to his new record at 5am, prompting his UK label Polydor to press go on a nationwide marketing push which included digital billboards, radio, TV and extensive online marketing.
The Interscope/Shady Records album was described by the Telegraph in its 5* review as ‘so lethally brilliant it should be a crime’, with Godzilla, which features the late US rapper Juice Wrld, being playlisted instantly by the likes of Capital FM, Kiss FM and BBC Radio 1.
Polydor’s senior marketing manager Ali Tant says, “Following the huge success of Kamikaze in 2018 we knew that Eminem was never going to roll an album out in a traditional manner again. There is nobody else like Eminem, an artist who is still making music at the top of his game 20 years after his first number one. Not just that but challenging himself both with his flow and musicality. I mean, who else is achieving number one singles spanning three decades? Music To Be Murdered By is Eminem’s 10th consecutive number one album in the UK, two more than any other artist while Godzilla becomes his 10th number one single”.