Drake is heading for yet another number one later today with his new album For All The Dogs, released in the UK by Island Records.
Following the album’s drop last Friday, a heap of activity took place in and around London, Manchester and Birmingham, which included a Drake takeover of the iconic Number 1 café, featured in Top Boy.
Noha Hussein, Island senior marketing and creative manager, says “The creative direction for this album has been so fun to work on! The GOAT has done it again! Now we just patiently wait for his next UK visit!”
Joe Silver, Island marketing coordinator adds, “It’s been a real pleasure to be involved in such an incredible campaign, and a privilege for someone who has been a huge fan since day one!”
The 23-track album included guest appearances from 21 Savage, J. Cole, Chief Keef, SZA, Bad Bunny and more, with the first single from the album, Slime You Out ft SZA released on September 15.