Island have left no stone unturned for the return of one of Britain’s best-loved bands, Keane, who are back with new music ahead of the September release of their fifth album Cause And Effect.
The label’s carefully-crafted promo plan is paying dividends after the band premiered the first play of their return single The Way I Feel on Jo Whiley’s BBC Radio 2 show last Thursday. The radio DJ then hosted the band’s exclusive showcase at London’s Hospital Club before the boys headed to the US for a special performance on James Cordon’s The Late Late Show. The single quickly notched up 29 New Music Friday global playlists on Spotify as well as heading straight onto the B List on Absolute radio.
Island have worked hard to amplify the project’s creative and have been teasing the album artwork in three stages across four sites in London including Soho, Old Street, Stoke Newington and Shoreditch. On Tuesday they treated the first fan to arrive at the Soho activation to the first listen of the band’s latest single. The campaign has helped boost the band’s socials with a big spike in the ‘Keane Facebook group’, which has gained over 6,000 extra followers in less than a month.
The album, which features 11 new songs, was written by Keane and produced alongside David Kosten and was recorded in London and Sussex. The band’s four previous albums have all entered the UK charts at number one, accumulating sales of over 13m worldwide while notching up 2.6bn streams.
Alongside their UK tour and shows in the US, France and Germany, the boys will be performing at a series of festivals this summer including BST in Hyde Park on July 14.