Slaves have made an explosive return with their new single Spit It Out, which was played for the first time this week on Radio 1, premiered as Annie Mac’s Hottest Record in the World. The single came with the announcement of a new album Take Control, which will be released on September 30th.
A chaotic and energetic surprise gig at the 100 Club came hours after the track was premiered. Isaac Holman and Laurie Vincent performed the new track, along with three other new songs, in addition to fan favourites from the duo’s first album and EPs. Slaves have sold out every show they’ve had in the UK, including at Brixton Academy, with fans lapping up their loud and wild shows.
Slaves crashed onto the scene in 2012 with their self-released EP Sugar Coated Bitter Truth. After signing to Virgin EMI, and releasing hits such as The Hunter and Hey, they were nominees for the BBC’s Sound Poll 2015. They released their debut album Are You Satisfied? in June last year, which reached the Top 10, sold more than 70,000 copies and was nominated for the Mercury Music Prize. They have won the Kerrang! Spirit of Punk award and NME Video of the Year award for the Cheer Up London video. More recently they teamed up with Chase & Status to release Control, and have toured America with Wolf Alice in April.
With the band looking to take things to the next level, they have sharpened their songwriting skills and have had the album produced by Beastie Boy Mike D, who speaks highly of working the punk-rock band. Slaves recorded several tracks from the album on vintage equipment previously used by the Beastie Boys. They also worked with another of their idols, indie musician Baxter Dury, who lent his distinctive vocals to one of the tracks for a duet with Isaac. In a recent interview with NME, the duo said their follow up to Are You Satisfied is “heavy and very different”.
This week also saw the band attempt to takeover Twitter with the hashtag #takecontrol. The hashtag led fans to a site where they could hack their own image, adding the mask featured on the album artwork, before sharing it on social media. Key influencers in press and radio were sent their own profile images hacked and encouraged to upload.
Take Control is out September 30, and available to pre-order now.