Universal Music has released two of the biggest ever James Bond-related music titles with the Spectre original soundtrack and a new collection of Bond theme tunes arriving today.
The releases from Decca and Universal Music Catalogue, coming three days before the UK premiere of the much anticipated Spectre film on October 26, coincide with an appearance by title song artist Sam Smith on the Graham Norton show.
Smith’s song Writing’s On The Wall has already racked up some impressive achievements – first number one chart hit for a Bond theme, 10million Spotify streams and 15m video views – and a different new orchestral version of the track is one of 26 cuts on the new soundtrack, scored by Grammy award-winning composer Thomas Newman.
Decca product manager Amy Maunder Taylor explains the label has taken its lead from Newman for the album’s marketing because the composer, who also scored the BAFTA-winning soundtrack to previous Bond movie Skyfall, has penned some very idiosyncratic and distinctive-sounding track names.
Unusually named tracks by Newman include Tempus Fugit, Crows Klinik and Hinx, which Maunder Taylor says provided Decca with a way for the soundtrack to cut through other marketing around the film, which you cannot have missed stars Daniel Craig in the 24th outing for the British spy.
“Basically the marketing is around the track names because they are quite intriguing titles and we have used them in our graphics, which take their cues from the film but are a good way to differentiate the soundtrack from the bulk of information out there,” she says.
The mostly online campaign will appear on YouTube and various social media sites. Further exposure will be directed at media outlets such as Classic FM, which has hosted an exclusive premiere of the soundtrack and whose Spectre page has been viewed nearly 20,000 times: an interview with Newman will also be aired on Charlotte Green’s Culture Club programme on October 25.
BBC Radio 3 Sound of Cinema plans a Bond special on October 31 and other media, including the Guardian and Daily Telegraph, are being targeted to capture a wider audience of “music fans and Bond fans, who have seen the film”.
Maunder Taylor says Newman’s reputation – he has scored major studio films including American Beauty, The Player and The Adjustment Bureau earning ten Academy Award nominations in the process – has already help Decca’s marketing. “He’s so well known by soundtrack fans and with Sam Smith’s profile as well we are expecting a bigger audience,” she adds.
Alongside the release of the original Spectre score, Universal Music Catalogue is also issuing Best of Bond. This release will be available in both single and double CD formats and brings together the finest theme tunes from all the Bond movies, including Louis Armstrong’s We Have All The Time In The World from On Her Majesty’s Secret Service to Paul McCartney & Wings’ Live And Let Die from the movie of the same name.
The two CD edition comes fully loaded with additional original scores and songs, including Scott Walker’s Only Myself To Blame and Shirley Bassey’s Mr Kiss Kiss Bang Bang.